It’s been 15 years since Aisha released, a film that changed how Bollywood portrayed fashion on screen. Launched on August 6, 2010, it was Rhea Kapoor’s first production and starred Sonam Kapoor in the lead role, alongside Amrita Puri and Ira Dubey, with Rajshree Ojha directing. Over time, Aisha has become a cult favourite, especially among fashion lovers and young audiences.
Sonam Kapoor recently reflected on the film’s lasting impact, saying they never intended to create a cultural phenomenon. “We just wanted to make a film that we wanted to watch a story for young women that Bollywood wasn’t making then,” she explained. The film connected deeply with its audience and became known as a generation-defining story. Sonam shared that their goal was to make fashion a central, accessible element of the movie, which was something new for Bollywood at the time.
She also highlighted how Aisha sparked important conversations about style and self-expression. The character of Aisha remains relatable and timeless because she embodies a young woman discovering herself—confident yet imperfect, stylish but vulnerable. This honest portrayal has helped the film stay relevant, influencing pop culture and fashion even 15 years later.
