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Skechers India Signs Kartik Aaryan as New Brand Ambassador.

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Speaking on the association, Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., expressed enthusiasm about the partnership, stating, “Kartik Aaryan embodies the spirit of Skechers—bold, versatile, stylish, and innovative. We are proud to partner with Kartik, an award-winning actor known for his charisma and adventurous spirit. As a contemporary youth icon, his wide appeal and dynamic personality will help strengthen Skechers’ presence among consumers across India. We believe Kartik’s influence will enhance our connection with fans who value the innovation and comfort uniquely offered by Skechers.”

Kartik Aaryan also shared his excitement about joining the Skechers family. “I am thrilled to collaborate with Skechers—a brand that blends high-performance innovation with modern style. What stood out to me is their dedication to breakthrough technologies like Slip-ins, which redefine convenience without sacrificing design. As someone constantly on the move, I love the ability to just slip in and go. Skechers’ forward-thinking vision aligns perfectly with my belief in pushing limits, and I’m excited to be part of their journey that inspires both athletes and trendsetters.”

Skechers’ Hands Free Slip-ins are designed for those who value both comfort and ease. Featuring the brand’s exclusive Heel Pillow technology, these shoes allow wearers to slip them on effortlessly without bending down or using their hands. Kartik Aaryan joins Skechers’ growing roster of ambassadors, which includes actress Ananya Panday, cricket stars like Jasprit Bumrah and Ishan Kishan, footballers such as Sunil Chhetri and Harry Kane, as well as international athletes across basketball and pickleball.