Known for pushing boundaries both on and off screen, Vicky Kaushal emerges as the ideal face for G-SHOCK’s latest campaign, which speaks directly to young Indians navigating personal challenges and societal pressures. Through this collaboration, Kaushal continues to amplify narratives that resonate with today’s youth. “There is strength in silence and power in perseverance,” Kaushal shared. “‘Rise Above the Shocks’ is for everyone who’s faced life’s toughest moments with unwavering resilience and a ‘Never Give Up’ spirit. That’s what G-SHOCK represents, and I’m proud to be part of this story.”
The campaign pays homage to G-SHOCK’s iconic watch styles like the DW-5000R, GA-2100, DW-5600, and GA-110—designs that go beyond accessories to become symbols of strength and individuality. With their timeless appeal, these models mirror Kaushal’s journey in the film industry and reflect the brand’s evolution from a rugged watchmaker to a cultural emblem for the youth.
Takuto Kimura, Managing Director of Casio India, emphasized how Kaushal perfectly embodies G-SHOCK’s new-age identity. “With ‘Rise Above the Shocks,’ we’re honoring a generation that is raw, fearless, and unapologetically authentic,” Kimura said. The campaign, executed by Method Productions under the direction of John Fredrick Peter and produced by Ravneet Mahajan, delivers a compelling visual narrative aimed at connecting with Gen Z and millennials further solidifying G-SHOCK’s cultural footprint in India.
