After making a massive impact at the box office, Allu Arjun’s Pushpa 2: The Rule is now shattering records on television as well. The Hindi version of the film has become one of the most-watched TV premieres in India, even outperforming top-tier sporting events and major entertainment broadcasts. With a TVR rating of 5.1, the film surpassed India’s most-watched T20 cricket league, which had an average rating of 3.9. Sharing the milestone on social media, the makers tweeted, “A record-breaking blockbuster on the big screens. A record-breaking blockbuster on the small screens. #Pushpa2TheRule (Hindi) has a record-breaking viewership… The iconic rule continues.”
Sources close to the production attribute this success to Allu Arjun’s unmatched screen presence and the film’s gripping narrative that resonated with a diverse audience across regions. The fact that Pushpa 2 outperformed cricket telecasts in TV viewership is a remarkable achievement, underlining how cinematic content is evolving into a dominant force on traditional platforms. The film’s success demonstrates that appointment viewing is no longer limited to live sports, but now includes large-scale cinematic experiences as well.
Directed by Sukumar, Pushpa 2: The Rule features Allu Arjun reprising his intense role as Pushparaj, alongside Rashmika Mandanna and Fahadh Faasil. The sequel builds on the raw, gritty storytelling of the first installment, adding deeper emotional arcs, intense confrontations, and stylized action. Backed by Devi Sri Prasad’s powerful soundtrack and Resul Pookutty’s immersive sound design, the film balances mass entertainment with emotional depth. From big screen to small screen, Pushpa 2 continues to rule — capturing hearts and smashing records along the way.
